Onboarding project | Leo & go

About Leo&go

Leo&Go is a car-sharing service operating in Lyon. Users can find, unlock, and drive cars through the mobile app without the need for a traditional rental process. The service allows 24/7 access to vehicles spread across the city, and trips can be started and ended directly from the app. It targets individuals who don’t own a car but need flexible mobility — like young locals, students, and temporary residents.

It’s like having a car, but without the ownership headaches.

Insights from Users

From the user calls of individuals from diverse backgrounds, age groups, and professions, I gathered valuable insights on how people perceive and use car-sharing services like Leo&Go.

🚗 Most of them don’t own a car, either because it’s expensive, they don’t have a French license, or they simply don’t want the hassle of owning one. They love the idea of being able to rent a car just when they need it — for quick errands, outings, moving stuff, shoppings or even group plans where the cost gets split.

🇫🇷 Young working professionals who don't want to commit to a huge financial investment, or haven't planned out their next few years loves Leo&go as it gives them flexibility and freedom.

🌍 People using international licenses (especially international students) found Leo & Go to be one of the few services that let them drive without much hassle. This made it super useful for moving homes, going out with friends, or even just running errands.

💸 Groups found the service especially valuable when they could split costs. Some users said Leo & Go helps them save money on taxis or rentals when traveling together.

📱 The app was appreciated for being simple and functional. Users liked that they could quickly book a car near them without any complicated process.

🧾 Features like damage tracking, return process, and receiving a clear invoice after the trip helped users trust the platform more and consider using it again.

Ideal Customer Profiles

ICP Prioritization

Based on the prioritization framework, the Young Working Professional stands out as the best ICP due to their strong appetite to pay, moderate-to-high TAM, and high distribution potential. Young Locals follow closely with high adoption and frequent usage patterns. Together, these segments offer the most promising growth opportunities for Leo&Go. Hence, our onboarding and growth strategies should be tailored around their needs, habits, and motivations.

ICP 1 : Young Working Professional

ICP 2 : Young Local

User Journey

Onboarding teardown

Leo&go.pdf

Onboarding Summary

Overall, the user journey is pretty smooth for Leo&go. From signup to booking the first ride, the app walks you through everything - what documents you’ll need, how to sign up, and even helps you get comfortable before your first ride. The steps are clear, the design is clean, and nothing feels too overwhelming. With cognitive biases like progressive disclosure, priming, Endowment Effect etc, the app connects well with the users.

The best part? That little “aha” moment when you unlock the car and it’s clean and ready to go—feels like your own ride waiting for you.

There are also some friction points such as, the app shows up last when you search for "car rental Lyon" — a bit of a scroll effort, and app doesn't allow multiple payment options etc, which should be improved.

Hypothesis 1: User completes sign up within 20 minutes (Including payment details)

If a user can finish the signup process quickly including adding payment info, they’re more likely to move ahead and book a ride. Delays in signup can cause drop-offs or make users lose interest. Fast signup builds trust, reduces friction, and gets the user ready for using the service. As all the required documents are mentioned before starting the process, users should be able to complete the process within 20mins.
Metrics to Track:

• % of users who complete signup + payment in <20 minutes
• Average Turnaround Time (TAT)
• Drop-off rate during signup

Hypothesis 2: First trip completed within 24 hours

The sooner a new user takes their first trip, the sooner they experience the "aha!" moment - which is getting the car ready for the drive. A successful trip early on shows the product is easy and works well , this can strongly increase chances of long-term use.
Metrics to Track:

• % of users who complete trip within 24 hours
• % of users with no trip after 24 hours
• D1 retention

Hypothesis 3: First trip of length more than 15 minutes completed within 7 days

Short trips may be for trial. But when users take a trip >15 mins, it usually means they’re using Leo&Go for something meaningful like commuting or shopping. If this happens in the first week, it’s a strong signal of real need and adoption.
Metrics to Track:

• % of users who take a 15+ min trip in first 7 days
• Average duration of first trip
• D7 retention

Hop on, take your first ride with Leo&Go, and tell me what you think!! 🚙